Birchwood Lexus is proud to be part of the network of Lexus retailers from across Canada and to represent a luxury brand that has been synonymous with innovative engineering, uncompromising quality and a superior customer service experience.

    We are thrilled to announce that Birchwood Lexus has won the prestigious Pursuit of Excellence Award – Expert level for 2022. This is the 3rd consecutive year winning this award, a recognition of our outstanding performance and commitment to providing an exceptional experience for our guests.

    The Pursuit of Excellence Program, run by Lexus Canada, is an annual program that measures a number of key performance indicators, including guest satisfaction and recommendation surveys, as well as training programs for our staff. Winning this award at the expert level is a remarkable achievement, and we are proud to celebrate this milestone.

    At Birchwood Lexus, our guests are at the heart of everything we do, and this award is a reflection of our commitment to creating unforgettable experiences for everyone who walks through our doors.

    The Highest Level of Guest Satisfaction for the 3rd consecutive year

    Birchwood Lexus #1 in Canada - Lexus Sales Guest Satisfaction 2022

    #1 in Canada Lexus Guest Satisfaction 2022

    The Highest Level of Lexus Global Standards

    #1 New Car Dealer in Winnipeg

    We moved in July 2020!

    Birchwood Lexus is proud to announce our move to a new standalone facility at 200 Lowson Crescent, along Kenaston Blvd in July 2020. The new location is a 41,000-square-foot luxury store with room for up to 250 vehicles on site. With a 12 vehicle showroom, 11 service bays, 4 detail bays and a drive through able to accommodate up to 12 vehicles at a time—we are able to accommodate our guests current and future needs. We are excited about the opportunities this will provide us to further enhance our guest experiences.

    The Birchwood Lexus team

    Birchwood Lexus has an experienced team of professionals and experts ready to help with your needs related to vehicle sales, service, parts, and more.

    Careers at Birchwood

    Birchwood Automotive Group has grown to become Manitoba’s largest network of automotive retailers. Our team of 1,200 is always growing, so be sure to check out opportunities to work with us and contribute to the delivery of the Birchwood Experience.

    Who We Are

    We treat all customer as we would Guests in our homes, providing the best personal service and facilities of any dealer network in the industry. The Birchwood Experience reflects our passion, our professionalism and our sincere commitment to provide our customer with an experience that exceeds expectations.

    We would love nothing better than to help you discover Lexus and ‘Experience Amazing’.

    In The Community

    Birchwood has been a dedicated supporter and contributor to the United Way for over 25 years. During this time, Birchwood team members have contributed over $7,000,000 to the annual United Way of Winnipeg campaign.

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    Birchwood Automotive Group

    Birchwood Automotive Group was founded in 1963 by Robert M. Chipman, and over 55-years later has grown to become Manitoba’s largest automotive dealership group. We are a values-driven organization, recognized as a top employer in Canada and currently employing over 1,200 people.

    Birchwood United Way Campaign

    Birchwood Lexus

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